One of the biggest challenges in the event management industry is matching the right event with the right venue. While plenty of purpose-built venues are available, organizers might be better off renting an open plot of land instead.
Renting a plot of land to host an event offers plenty of advantages. For example, organizers can customize their events with fewer constraints. Besides that, a rented plot makes planning facilities like parking, bathrooms, and temporary structures for indoor events easier.
This quick guide will help you understand everything there is to know about using land rentals as a unique venue option. You’ll discover the benefits of this approach for event managers and organizers, as well as a few examples of event types that this approach is suited for.
Why Is Renting Land A Good Option For Events?
When searching for a location to host an event, many people within and beyond the event management industry will opt for purpose-built venues. That’s understandable, considering plenty of benefits and conveniences come with that choice.
However, those venues have their fair share of limitations, some of which can be addressed by renting land instead.
Here are some of the reasons why renting land could be a good option for hosting events:
Flexibility And Customisability
First and foremost, renting space is a good option for events because it means securing a large and open space. As a result, event managers will have a much easier time planning the layout for their event, especially compared to planning within the confines of a pre-built venue.
For example, event managers will likely need help allocating space for key event components like supplies and equipment storage and customer-facing facilities like parking and bathrooms.
On top of that, managers will also find it much easier to accommodate unique design concepts in ways that wouldn’t work in a purpose-built event facility.
Better Accessibility
Event managers aren’t the only ones who benefit from working with a large, open space for the event. Guests, too, will have a much easier time thanks to the accessibility of a rented plot.
In many cases, large, purpose-built event facilities are located in cities. Factors like the facility’s location, the size of the event, and also its timing can all make it difficult to get in and out due to traffic jams.
Contrary to that, attending a large event somewhere further from crowded city locations can simplify things.
For example, driving to the venue could be much easier due to there being less traffic. On top of that, renting an open plot of land typically means there will be an abundance of parking available.
Natural Surroundings
Another advantage that rented land has over purpose-built venues is its natural surroundings. Depending on the options available in your area, you might find a plot of land with beautiful surroundings that can be an added feature to your event.
Natural surroundings play a big role in an event’s success, especially for events like wellness retreats, music festivals, and other eco-friendly happenings.
Some land plots have better surroundings than others, of course. But finding the right one could turn it into a major selling point for your event!
Added Exclusivity
Lastly, events that occur in large, open spaces also give off an air of exclusivity.
There are plenty of perfect examples of that, like summer music festivals that happen on empty land far away from cities.
That exclusivity makes for a much more memorable event overall.
Event Types That Can Benefit From Renting Land
While some events are better suited indoors, others are only possible in wide, open spaces.
These are just some examples of the ones that become much more memorable and enjoyable when they happen out in the open:
1. Music Festivals and Concerts
Music festivals and concerts are the first examples of events that benefit from being hosted on rented land.
These kinds of events involve large numbers of people gathering in a place to watch their favourite acts perform. The open spaces make it much safer for those crowds to gather and enjoy themselves with a lower chance of injury.
Besides that, event organizers will have a simpler time allocating space for facilities like parking and portable toilets.
Hosting in an open space means organizers are less likely to have problems with neighbours, such as noise and congestion complaints.
2. Outdoor Retreats
Earlier, you read that one advantage of hosting events on rented land is its natural surroundings. That’s certainly an advantage when hosting outdoor and wellness retreats.
Attendees will enjoy being closer to nature as part of the event. Meanwhile, organizers will find it easier to arrange temporary structures for dining, storage, and overnight accommodations (if necessary).
3. Trade Shows And Expositions
Trade shows and expositions are typically hosted in purpose-built venues, like convention centres. Still, those centres come with limitations.
For example, competition within the industry could make it impossible for event organizers to secure a suitable venue on the desired dates.
On top of that, the indoor facilities could make it impossible to host demonstrations of heavy-duty equipment.
Those problems are easy to overcome by renting a plot of land. Organizers can set up the temporary facilities they need while allocating outdoor space for whatever demonstrations they want to host.
4. Agricultural Events
Last but certainly not least, you’ll find that plenty of agricultural events are also hosted on rented land. These could be like the trade shows and expositions mentioned above or others like farmer’s markets and more.
For example, a rented plot of land would be a perfect environment to demonstrate large agricultural equipment and vehicles.
Final Thoughts
So far, this article has shown the unique benefits of using rented land as an event venue. Event managers can benefit from the many advantages of this approach, like the ability to customize the venue as needed and the overall accessibility for guests.
Of course, finding the ideal plot of land to rent is critical. You can now do that by browsing the listings on TanahSewa.com, your one-stop hub for agriculture, commercial, and personal land needs!
Ray Hasbollah
Content Strategist
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